5 Digital Marketing Strategies for Insurance Agencies Insurance agencies can use the following strategies to improve their digital marketing performance. 1. Invest in SEO: Search engine optimization (SEO) is an essential part of any online presence, and insurance providers are no exception. By optimizing your website content for relevant keywords,Continue Reading
Cold Calling: A Time-Tested Tactic for Insurance Agents Insurance agents can benefit from cold calling, a time-tested sales tactic. Cold calls are an effective way to reach out to potential customers and establish relationships that may lead to sales. However, it takes practice and dedication in order to become proficientContinue Reading
Losing your job can be a stressful experience, and the added worry of losing health insurance coverage doesn’t help. Most Americans under 65 get their health insurance from an employer, but when that goes away so does the coverage. Fortunately, there are options for those who have lost their job-basedContinue Reading
The effects of these disasters are felt not just in the insurance industry, but in the construction industry as well. As insurers pay out claims for property damage, they also need to cover increased costs associated with rebuilding and replacing damaged structures. This is where rising construction material costs comeContinue Reading
Insurance companies use risk-based pricing to determine the cost of coverage for their customers. By assessing specific risk factors and likelihood of submitting a claim, insurers can offer more affordable rates on policies while still providing adequate protection. This means that policyholders with favorable risk profiles will pay lower premiumsContinue Reading
The insurance industry is highly competitive and independent agencies need to ensure they are taking advantage of every opportunity available in order to maximize their profits. While relying solely on commissions and profit sharing can provide a certain level of stability, it’s not enough for long-term success. In today’s dayContinue Reading
The truth about insurance agency technology tools is that many principals view them as a necessary evil at best – and at worst, something they’d rather not deal with. But the reality is, in today’s digital world, embracing new technologies can be an essential part of staying competitive and drivingContinue Reading
For B2C companies, inbound marketing strategies should focus on creating content that speaks to their target audience’s needs and interests. This could include blog posts, videos, infographics or e-books about the company’s products and services. Additionally, social media channels like Facebook and Twitter can be used to build relationships withContinue Reading
Trade credit insurance is a form of financial cover that protects companies from losses resulting from customers defaulting on their payments. It helps to reduce the risk associated with extending trade credit and provides assurance against bad debts, which can otherwise threaten the survival of an enterprise. The amount ofContinue Reading
The effects of political violence and terrorism on businesses are far-reaching and can be devastating. In today’s increasingly interconnected world, companies face a range of threats from these types of attacks that can have serious consequences for their operations, competitiveness, reputation and even survival. Political violence is defined byContinue Reading