A lot of people misinterpret a marketing strategy for an occasional marketing activity. While it’s true that some promotional activities can be done on a one-off basis, insurance companies must have a clear and consistent approach to their overall marketing efforts. An effective insurance company’s strategy isn’t about hoping
Insurance is always competitive, but its digital transformation has brought additional demands. Agents must compete against comparison websites and InsurTech companies which sell directly to consumers. The advent of digital technology has also provided new avenues to increase your business’s book and increase revenue. Companies that integrate the latest technology
Being self-employed has many advantages, including flexibility in hours and the chance to work with a diverse spectrum of people. However, self-employed workers also have to contend with financial risk. Many insurance policies protect self-employed employees from unforeseeable events, such as injuries or illness, and make their financial security safer.