Second, it’s a great way to showcase your expertise and thought leadership. People visiting your blog will learn more about you and what sets you apart from the competition. Third, it gives visitors an opportunity to get to know you better by reading stories about how insurance affects people’s livesContinue Reading
For B2C companies, inbound marketing strategies should focus on creating content that speaks to their target audience’s needs and interests. This could include blog posts, videos, infographics or e-books about the company’s products and services. Additionally, social media channels like Facebook and Twitter can be used to build relationships withContinue Reading
Selling a business can be an emotional and financial roller coaster. Whether you’re looking to retire, change direction or simply make the most of your investment, it’s important to ensure that you approach the sale process in a professional manner. There are many reasons why businesses are sold including changesContinue Reading
5 Digital Marketing Strategies for Insurance Agencies Insurance agencies can use the following strategies to improve their digital marketing performance. 1. Invest in SEO: Search engine optimization (SEO) is an essential part of any online presence, and insurance providers are no exception. By optimizing your website content for relevant keywords,Continue Reading
Cold Calling: A Time-Tested Tactic for Insurance Agents Insurance agents can benefit from cold calling, a time-tested sales tactic. Cold calls are an effective way to reach out to potential customers and establish relationships that may lead to sales. However, it takes practice and dedication in order to become proficientContinue Reading
The American Rescue Plan (ARP) of 2021 has made health insurance coverage more affordable for many Americans. With the help of this spreadsheet, you can easily see how much money you could be saving in different scenarios based on your age, income level and location. To illustrate how it works,Continue Reading
The Affordable Care Act (ACA), also known as Obamacare, is a landmark piece of legislation that has helped millions of Americans gain access to quality healthcare. With the open enrollment period for marketplace plans now underway, it’s important to understand how the ACA provides premium tax credits – or subsidiesContinue Reading
The effects of these disasters are felt not just in the insurance industry, but in the construction industry as well. As insurers pay out claims for property damage, they also need to cover increased costs associated with rebuilding and replacing damaged structures. This is where rising construction material costs comeContinue Reading
The insurance industry is highly competitive and independent agencies need to ensure they are taking advantage of every opportunity available in order to maximize their profits. While relying solely on commissions and profit sharing can provide a certain level of stability, it’s not enough for long-term success. In today’s dayContinue Reading
Second, it’s a great way to showcase your expertise and thought leadership. People visiting your blog will learn more about you and what sets you apart from the competition. Third, it gives visitors an opportunity to get to know you better by reading stories about how insurance affects people’s livesContinue Reading